A Pinterest SEO tool tells you what people type into Pinterest search, how often, and whether your pins use those words. The best one in 2026 is SiteToSocial. Its free Pinterest Keyword Tool shows monthly searches from Pinterest’s own ads data, and its paid plans put that research into every pin they create. Eight more tools are worth knowing, three of them free from Pinterest itself.
Quick answer
- Best overall: SiteToSocial, for keyword data straight from Pinterest, plus SEO applied to every pin automatically.
- Best for rank tracking: Tailwind’s Pinterest SEO add-on.
- Best free official data: Pinterest Trends and the Ads keyword planner.
- Best Chrome extensions: PinRank for scoring pins, Pindodo for keyword lists.
Why Google SEO tools don’t work for Pinterest
Ahrefs, Semrush and their cousins measure Google. Pinterest is a separate search engine, and it doesn’t share its search data with them. So a keyword with 40,000 Google searches might have almost none on Pinterest, and the reverse happens all the time with phrases like “fall nail ideas” or “small bedroom decor”. You need tools that get their numbers from Pinterest. That’s the test every tool below had to pass.
The best Pinterest SEO tools compared
| Tool | What it does | Where the data comes from | Languages | Price |
|---|---|---|---|---|
| 1. SiteToSocial | Keyword research, pin SEO checks, SEO applied to every pin | Pinterest ads data + Pinterest Trends | English volumes; Trends in 16 more; pins in 54 | Free tools; automation from $10/website |
| 2. Tailwind Pinterest SEO | Keyword research, Resonance Score, rank tracking | Tailwind’s own Pinterest data | Not advertised | $11.99/month (yearly), per account |
| 3. Pinterest Trends | How searches rise and fall over time | Many regions | Free (business account) | |
| 4. Pinterest Ads keyword planner | Keyword ideas with search volume | Ads markets | Free inside Ads Manager | |
| 5. KeySearch | Keyword ideas from Pinterest autosuggest | Pinterest suggestions + its own estimates | Not stated | Free tool; paid plans |
| 6. PinRank | Search suggestions, long-tail ideas, a 0–100 pin score | Pinterest suggestions | Not stated | Chrome extension, free version |
| 7. Pindodo | Keyword and hashtag research with difficulty, exports | Its own estimates | Supports non-English | Chrome extension |
| 8. PinTool | Search volumes, growth trends, opportunity scores | Its own data | English only | Free version; paid plans |
| 9. Pinterest Analytics | Impressions, saves, clicks per pin | All | Free (business account) |
1. SiteToSocial: research and results in one place
Most Pinterest SEO tools stop at a list of keywords. SiteToSocial covers the full loop. The free keyword tool takes a page URL or a topic and returns the phrases people search on Pinterest, sorted by monthly volume from Pinterest’s ads data, for English in the US, UK, Canada, Australia, Ireland and New Zealand. For German, French, Spanish and 13 other languages it pulls from Pinterest Trends instead. Measured numbers are marked as measured, and it doesn’t invent figures where Pinterest has none.
Then the free Pin Preview & SEO Checker tests a finished pin’s title, description and alt text for length and keyword placement. The paid plans close the loop: every pin SiteToSocial creates is built on a researched keyword, posted to the board that matches it and tracked in its analytics.
Pros
- Volume figures from Pinterest itself
- Starts from your page, not a blank box
- 16 non-English languages via Trends
- Research flows straight into pins
Cons
- Exact volumes only for English markets
- Free tier is 3 runs a day per tool
- No standalone rank tracker
2. Tailwind Pinterest SEO: best for tracking rankings
Tailwind sells Pinterest SEO as its own product, $11.99 a month billed yearly ($14.99 monthly) per Pinterest account. You get keyword research with a Resonance Score that rates how well a keyword fits your account, and tracking for the keywords you want to win. If you already pay for Tailwind’s scheduler, it’s a natural add-on. If you don’t, the per-account pricing adds up. See how it compares in our Tailwind alternatives guide.
3. Pinterest Trends and 4. the Ads keyword planner: free, from the source
Pinterest gives away two tools that every Pinterest SEO tool is ultimately trying to approximate. Pinterest Trends charts search interest for any phrase over the past year, by region, and flags what’s growing. Perfect for timing. It won’t give you exact volumes. For those, open Ads Manager, start building a campaign and add keywords: Pinterest shows suggestions with monthly search volume. You don’t have to spend anything or publish the campaign. Our Pinterest Trends guide covers the first in detail.
5. KeySearch: a free keyword list
KeySearch, best known as a Google keyword tool, has a free Pinterest keyword page that combines Pinterest’s autosuggest with its own algorithms. Quick for brainstorming. Treat its numbers as estimates.
6. PinRank and 7. Pindodo: Chrome extensions
PinRank works on top of Pinterest in your browser. It surfaces Pinterest’s own search suggestions, generates long-tail ideas and gives a pin’s title and description a 0–100 score before you publish. Pindodo leans toward research: keyword and hashtag lists with difficulty and volume estimates, support for non-English terms, and exports to Excel, CSV or PDF. Both are handy if you live inside Pinterest’s website. Neither should ever ask for your Pinterest password; if an extension does, remove it.
8. PinTool: search volume in a dashboard
PinTool shows Pinterest search volumes, growth trends and an opportunity score per keyword. It has a free version and supports English only, which rules it out for non-English accounts.
9. Pinterest Analytics: did it work?
Every tool above is about choosing keywords. Pinterest Analytics tells you whether the choice paid off: impressions, saves and outbound clicks per pin. Free with a business account. Check it monthly, not daily. Pins take weeks to find their audience.
What to look for in a Pinterest SEO tool
- Pinterest data, not Google data. Ask where the numbers come from. “Our own algorithm” means an estimate.
- Volume and trend. Volume tells you size; trend tells you timing. You want both.
- Your languages. Most tools are English-only. If your audience isn’t, this decides it.
- A way to use the keywords. A list in a spreadsheet does nothing. The research has to reach your pin titles, descriptions and boards.
A 20-minute Pinterest SEO audit with free tools
- Pick your five most important pages on your website.
- Run each through the SiteToSocial keyword tool and note the top two phrases by volume.
- Compare them with your existing pins for those pages. Is the phrase in the title? In the first sentence of the description?
- Check your board names. Each should be a phrase people search. Our board name guide has examples.
- Check timing in Pinterest Trends for anything seasonal, and plan new pins about six weeks ahead of the peak.
- Make fresh pins for any page whose pins miss its best keyword, then compare impressions after a month.
The full method, from the algorithm to profile setup, is in our Pinterest SEO guide. And if the audit shows that most of your pins need redoing, that’s exactly the kind of job automation handles; see the best Pinterest automation tools.
Frequently asked questions
What is the best Pinterest SEO tool?
SiteToSocial is the best Pinterest SEO tool for most people in 2026. Its free keyword tool shows monthly searches from Pinterest's own ads data, its free checker tests each pin's text, and its paid plans put that research into every pin they create and post. Tailwind is the strongest alternative if you mainly want keyword rank tracking.
Is there a free Pinterest SEO tool?
Yes. SiteToSocial's keyword tool, pin preview and SEO checker are free without signup, Pinterest Trends and Pinterest Analytics are free with a business account, and the Chrome extensions PinRank and Pindodo have free versions.
Do Google SEO tools like Ahrefs or Semrush work for Pinterest?
Not for Pinterest search. Those tools measure Google searches and backlinks. Pinterest keeps its search data to itself, so you need a tool built on Pinterest's own data, such as Pinterest Trends, the Pinterest Ads keyword planner or SiteToSocial.
How can I see Pinterest search volume?
Pinterest shows monthly search volume for keywords inside Ads Manager when you build a campaign, and SiteToSocial's free keyword tool shows the same kind of figure without an ads account. Pinterest Trends shows how interest changes over time rather than exact volumes.
Are Pinterest SEO Chrome extensions safe?
Most are fine, but check the permissions before installing. A good extension reads Pinterest pages in your browser; none should ever ask for your Pinterest password.
Can I track Pinterest keyword rankings?
Yes, with Tailwind's Pinterest SEO product, which tracks the keywords you want to rank for. Pinterest itself doesn't report rankings, so for most people impressions and saves in Pinterest Analytics are the practical measure.
