Pinterest marketing in other languages works the same way as in English, with one big difference: you have to research keywords in the target language rather than translate English ones. People in Germany, France or Brazil search in their own words, and those words rarely match a translation. Do that research, write the pins natively, and non-English niches are often easier to win than English ones. SiteToSocial is the only automation tool we compared built for this: it writes pins in 54 languages from keywords researched for each language.
Why translated pins underperform
Search phrases are habits, and habits don’t translate. A few patterns, with the phrasing people tend to use. Always confirm in Pinterest search for your country:
| English phrase | Literal translation | How people tend to search |
|---|---|---|
| living room decor ideas | idées de décoration de salon (FR) | déco salon |
| small living room ideas | kleine Wohnzimmer Ideen (DE) | Wohnzimmer Ideen klein |
| easy dinner recipes | recetas de cena fáciles (ES) | cenas fáciles y rápidas |
| easy recipes | receitas fáceis (PT) | receitas fáceis e rápidas |
Short forms like “déco”, word order and the “fast and easy” pairings show up again and again. A translation tool gets the meaning right and misses the search. Pinterest matches the search.
How to find Pinterest keywords in another language
- Search Pinterest in that language, ideally with your account’s country and language set to match. Note the autocomplete and the chips under the results.
- Check Pinterest Trends for that country. Trends differ by market; see our Pinterest Trends guide.
- Use a keyword tool that speaks the language. Pinterest only shares monthly volumes for English, in six countries. SiteToSocial’s free keyword tool switches to Pinterest Trends data for German, French, Spanish, Italian, Portuguese, Dutch, Polish, Romanian, Hungarian, Czech, Slovak, Swedish, Danish, Norwegian, Finnish and Greek, matched to the page you paste.
- Write natively. Title, description, board names and the text on the image, all in the target language. Mixed-language pins confuse people and search alike.
One Pinterest account or one per language?
| Your setup | Best structure | Why |
|---|---|---|
| Separate site or domain per language (.de, .fr) | One account per domain | A domain can only be claimed by one Pinterest account |
| One site with language folders (/de/, /fr/) | One account, boards per language | One claimed domain, clear topic per board |
| A few translated posts only | Your main account, a language board or two | Not worth a second account yet |
Whichever you choose, keep every board in a single language. A board that mixes German and English pins has no clear audience.
Setting up a non-English Pinterest account
- Set the account’s language and country to your market in Pinterest’s settings.
- Write the display name and bio in that language, with a local keyword. Bio tips.
- Name boards after local searches, not translated English ones.
- Claim the local domain on the account that pins it.
- Time seasonal pins to local calendars. Carnival, Sinterklaas, la rentrée and regional holidays don’t follow the US calendar.
Which Pinterest tools support other languages?
| Tool | Pin text languages | Keyword data beyond English |
|---|---|---|
| SiteToSocial | 54 (free tools: 30) | Pinterest Trends, 16 languages |
| Tailwind | Not advertised | Not advertised |
| Pin Generator | AI text; languages not listed | Not advertised |
| BlogToPin | Not advertised | Not advertised |
| RightBlogger (copy only) | 100+ | No keyword research |
Writing in a language and researching keywords in it are different things. Plenty of AI tools write in many languages, but they write around the words you give them. What makes non-English Pinterest work is starting from local search data. That’s the reason SiteToSocial ranks first in our comparison of Pinterest automation tools, and by a wide margin for non-English sites.
A quick plan for a German, French or Spanish site
- Pick 10 pages that already get some Google traffic.
- Find one local Pinterest keyword for each.
- Create 5 to 10 boards named after local searches.
- Make two or three pins per page, each on a different local phrase.
- Post a few a day, warming up a new account first. See our warm-up plan.
- Or let SiteToSocial run it: add the site, pick the language, connect Pinterest.
Frequently asked questions
Does Pinterest work for non-English websites?
Yes. Pinterest is used worldwide and its search works in many languages. Non-English niches are often less crowded than English ones, so well-made pins in the local language can rank sooner.
Can I just translate my English pins?
Usually not well. A literal translation rarely matches the phrase people type in that language. Research keywords in the target language first, then write the pins from them.
Should I have one Pinterest account per language?
If each language has its own website or domain, use separate accounts: a domain can only be claimed by one Pinterest account. If one site serves several languages, one account with boards per language works.
How do I find Pinterest keywords in another language?
Search Pinterest in that language and note the autocomplete, check Pinterest Trends for that country, and use a keyword tool that supports the language, such as SiteToSocial's, which uses Pinterest Trends data for 16 languages.
Which Pinterest automation tool supports other languages?
SiteToSocial writes pin titles, descriptions, hashtags and alt text in 54 languages from keywords researched for each one, and its free tools work in 30. Most other Pinterest automation tools don't advertise language support.
Can I post pins in two languages on one account?
Yes. Keep each language on its own boards so each board has a clear topic and audience, and write every pin entirely in one language.
