A Rich Pins validator checks whether a page on your site has the data Pinterest needs to turn pins into Rich Pins, the ones that show an article’s headline, a product’s live price or a recipe’s ingredients. The most useful free one is SiteToSocial’s Rich Pins Validator. Paste a URL and it checks the Rich Pin data, share image, alt text, the Pinterest claim tag and anything that blocks pinning, with a plain-English fix for each problem.
What are Rich Pins?
Rich Pins are pins that pull information from your website and keep it in sync. Change a price on your shop and the Product Pin updates too. There are three types today:
| Type | What it adds to the pin | Data it needs |
|---|---|---|
| Article | Headline, author, description | Open Graph og:type article, title, description, image |
| Product | Price, availability, product title | Product Open Graph or schema.org Product with price and currency |
| Recipe | Ingredients, cooking time, servings | schema.org Recipe markup |
Older guides mention App and Place pins. Pinterest retired those years ago.
What a good Rich Pins validator checks
- Rich Pin data: is there Article, Product or Recipe data, and is it complete for its type? Products need a price; recipes need ingredients.
- Title and description tags, which Pinterest uses on the pin.
- Share image (
og:image): present, large enough, reachable. - Pinning blocks: a
nopinmeta tag or attribute stops people saving the page or its images. - Alt text on the page’s images, which Pinterest uses when someone pins them.
- The Pinterest claim tag, which shows you’ve claimed the site.
Here’s what that looks like in practice. SiteToSocial ran its validator on ten sample pages in October 2026, and a typical shop product page scored 71% ready: Product data, price, title, description and share image all passed, but one of three images had no alt text and the site wasn’t claimed. Two quick fixes. That’s typical. Most Rich Pin problems are a setting, not a rebuild.
How to enable Rich Pins, step by step
- Add the metadata. Usually a switch in your SEO plugin or theme (see the platform notes below).
- Claim your website in your Pinterest business account. Our business account guide shows how.
- Run a page through a validator and fix whatever it flags.
- Let Pinterest pick it up. The old “apply for Rich Pins” process is gone. Depending on your account, Pinterest detects the data itself, or you validate one URL in Pinterest’s own URL checker and Rich Pins apply to the whole domain.
- Pin the page and open the pin. You should see the extra details under the title.
Rich Pins on WordPress, Shopify and other platforms
- WordPress: Yoast SEO and Rank Math add Open Graph tags (check that the Facebook/Open Graph option is on). WooCommerce stores get product data through those plugins. Recipe plugins such as WP Recipe Maker add Recipe markup. More in Pinterest for WordPress.
- Shopify: most themes output product Open Graph tags out of the box, and Pinterest’s app for Shopify adds catalog syncing. See Pinterest for Etsy and Shopify.
- Squarespace, Wix and others: Open Graph tags are generally built in. Run a validator to confirm, especially for product pages.
Why Rich Pins aren’t showing: a troubleshooting table
| Symptom | Likely cause | Fix |
|---|---|---|
| No extra details on any pin | No Open Graph or schema data on the page | Turn on Open Graph in your SEO plugin or theme |
| Product pin without a price | Price or currency missing from the product data | Add both to the product markup |
| Nobody can save the page | A nopin tag on the page or images | Remove the tag (often a plugin setting) |
| Rich Pins stopped suddenly | A theme or plugin update removed the tags | Re-run the validator and restore the setting |
| Old title or price on the pin | Pinterest hasn’t re-read the page yet | Wait; it updates on its next crawl |
| Works on some pages only | Tags missing from one page template | Check one page of each type: post, product, recipe |
Are Rich Pins worth the trouble?
For shops and recipe sites, yes, clearly. A live price and stock status make a product pin far more useful, and ingredients on a recipe pin answer the first question people have. For blogs, Article Rich Pins add a bold headline and make your pins look more trustworthy, and the setup is usually a single setting. Either way, the same tags also improve how your pages look when shared elsewhere. For the rest of the ranking picture, see our Pinterest SEO guide, and for automating pins from those pages, the best Pinterest automation tools.
Frequently asked questions
What is a Rich Pins validator?
A Rich Pins validator checks a web page for the data Pinterest needs to create Rich Pins: Open Graph or schema.org tags for an article, product or recipe, plus a share image. Good validators also flag pages that block pinning and tell you how to fix each problem.
What are Pinterest Rich Pins?
Rich Pins are pins that pull extra information straight from your website and keep it up to date. There are three types: Article pins show the headline and author, Product pins show price and availability, and Recipe pins show ingredients and cooking details.
How does Pinterest get Rich Pin information?
Pinterest reads the metadata on the page a pin links to: Open Graph tags or schema.org markup. When the page changes, such as a new price, the Rich Pin updates the next time Pinterest reads the page.
Why are my Rich Pins not showing?
Usually the page is missing Open Graph or schema data, the data is incomplete (a product with no price), the page blocks pinning with a nopin tag, or the page is not public. A theme or plugin update that removed the tags is a common cause when Rich Pins suddenly stop.
Do I still need to apply for Rich Pins?
The old per-platform application process is gone. You add the metadata to your site; depending on your account, Pinterest then picks it up on its own or you validate one URL with Pinterest's own URL checker and Rich Pins apply across your domain.
Does it work with WordPress and Shopify?
Yes. On WordPress, Yoast SEO or Rank Math add the Open Graph tags, and recipe plugins add recipe data. Shopify themes include product Open Graph tags by default. Any public page can be checked with a validator.
Is there a free Rich Pins validator?
Yes. SiteToSocial's validator is free for 3 checks a day with no signup and works on any public page, whatever platform it runs on.
